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The National Kidney Foundation led the U.S. effort to promote kidney health on World Kidney Day, March 13. NKF's initiatives increased awareness of the role of the kidneys in maintaining overall health, educated the public about risk factors and spotlighted the importance of early detection.
As a result, 2,525 people received free kidney health screenings, 12,392 educational brochures were distributed, 225,000 people visited NKF's website and more than 150 million messages were delivered through print, broadcast and online outlets.
Some highlights follow:
The National Kidney Foundation rang the opening bell at the New York Stock Exchange, an event that is televised live on CNBC and around the world. Click here
CNN aired a 3-minute report on the importance of early detection in preventing chronic kidney disease. This story, with information on World Kidney Day and free screenings, was picked up by local stations in 50 markets across the country. Click here
Entertainment Tonight’s fashion guru Steven Cojocaru talked about World Kidney Day and his own battle with kidney disease, during 14 interviews in a major market satellite media tour. Click here to watch Cojo on Fox News in Philadephia.