E-Kidney Newsletter October 2008

Each Footstep Has Its Own Story

More than 40,000 people will walk the Kidney Walk in 2008, from the Rocky Mountains of Colorado to the sunny beaches of Miami.

Individuals, families, friends and corporate teams will raise millions of dollars to support NKF's patient services, public and professional initiatives and kidney research. Each walker has his or her unique story, a personal connection to chronic kidney disease and the will to help those who have the disease live better lives. One such walker is Benny Vozza of New York.

To read Benny's story click here.

To read more on the Kidney Walk program and to find one in your area click here


Costs of Home Hemodialysis Offset by Better Health, Fewer Hospitalizations

Daily hemodialysis administered in patients' homes is associated with better health outcomes compared with the other in-home dialysis option: peritoneal dialysis. That's the finding of physicians at a health maintenance organization in southern California as reported in the October issue of the American Journal of Kidney Diseases, the official journal of the National Kidney Foundation.

As a result, the extra cost of providing in-home hemodialysis is balanced by lower expenditures for medications and hospital admissions.

For more on the study click here.

For more information on dialysis click here.


Cherish Your Kidneys

The Centers for Disease Control and Prevention (CDC) and the Chronic Diseases Research Group have teamed up with the National Kidney Foundation NKF to pilot test a kidney disease screening program, CHERISH, based on the (NKF) Kidney Early Evaluation Program (KEEP). This high profile project will promote public health approaches to chronic kidney disease (CKD).

For more information on KEEP click here.

For more information on CHERISH click here.


NKF and Fitzgerald+CO Launch New Educational Outreach Campaign

The National Kidney Foundation has teamed with Fitzgerald+CO to launch a new educational outreach ad campaign aimed at growing awareness of the organization and educating the public about kidney disease and the importance of early detection. Fitzgerald+CO is providing strategic thinking, creative development and account management services on a pro bono basis.

The campaign is built around the idea and the tag line "Love Your Kidneys." It will be fully integrated across TV, print, radio, out-of-home and interactive, and new materials will replace virtually all existing advertising elements for NKF, bringing consistency to the organization's public messages.

To read more about the new campaign, click here.


National Kidney Foundation Launches Educational Program About Kidney Disease in Patients with HIV

As medical science advances, patients with the human immunodeficiency virus (HIV) are living longer, which increases their risk for developing chronic kidney disease (CKD). While CKD can be prevented or delayed by early diagnosis and treatment, it remains under-diagnosed and under-treated in HIV patients.

This is why the National Kidney Foundation (NKF) has recently launched an education program designed to raise awareness of the growing problem of chronic kidney disease (CKD) in patients with human immunodeficiency virus (HIV) among clinicians and HIV treatment educators.

To read more click here.


Represent the United States at the World Transplant Games

Register now to join transplant athletes from around the world who will be proving their mettle down under as they descend upon the Gold Coast of Australia for the World Transplant Games from August 22 to August 30, 2009. The National Kidney Foundation is the team manager for Team USA.

The World Transplant Games is a five-day, multi-sport event held every two years to call worldwide attention to the need for organ donation. The first "Transplant Olympics," organized by British transplant surgeon Maurice Slapak, were held in Portsmouth, England in 1978. In subsequent years, the Transplant Olympics were renamed the World Transplant Games and held in New York, Athens, Amsterdam, Singapore, Budapest, Vancouver and Manchester, each time increasing in size and visibility.

To join Team USA or learn more about the World Transplant Games click here.

For further information and to be added to the Team USA listserv, email transplant@kidney.org


An Autumn Snack from the Kidney Kitchen

It's that time of year again when you feel the cool breeze in the morning and the sun begins to set earlier each day. An outing to your local farm stand or orchard is the perfect way to enjoy the foliage and the fall fruit. But don't just settle for the usual Macintosh apple--go for a nice Anjou or Bartlett pear and make a nice autumn snack--a pear and almond parfait that's kidney friendly.

What are you waiting for? To get the recipe click here.