NBC'S '30 ROCK' SEASON FINALE MUSIC VIDEO CLIP AVAILABLE ON THE iTUNES STORE TO BENEFIT THE NATIONAL KIDNEY FOUNDATION

NEW YORK – May 15, 2009 – NBC  released a special music video clip from NBC's "30 Rock" season three finale featuring a video message from show executive producer/writer/star Tina Fey and a star-studded musical performance of the original song, "He Needs a Kidney" on the iTunes Store (www.itunes.com).

The music video clip is available on the iTunes Store in the US for $.99. NBC, Universal Media Studios and Apple will donate 100 percent of the proceeds of all sales to the National Kidney Foundation.

In the May 14 finale titled, "Kidney Now," Grammy award-winning artists Sheryl Crow, Adam Levine, Mary J Blige, Elvis Costello, Clay Aiken, Norah Jones, Rhett Miller, Steve Earle, Rachael Yamagata, Moby, Michael McDonald, Wyclef Jean, Sara Bareilles, Cyndi Lauper, Robert Randolph, Ad-Rock, Mike D and Talib Kweli team up with Jack Donaghy (Alec Baldwin) for a celebrity benefit concert in honor of Jack's father, Milton (guest star Alan Alda) who needs a new kidney.

"The National Kidney Foundation is thrilled to partner with NBC, '30 Rock' and iTunes to raise awareness of the life-saving power of organ donation and funds to support key programs. The national transplant waiting list hit 100,000 this year for the first time, with 80,000 of those on the list waiting for kidneys. Most of these people will wait too long and too many will die while waiting," says John Davis, National Kidney Foundation CEO. "When a primetime, Emmy award-winning show tackles this issue, millions of potential organ donors will pay attention. The National Kidney Foundation looks forward to the opportunity to educate viewers about organ donation and to raise funds through the music video sales for our new END THE WAIT! initiative that will find solutions to the nationwide organ shortage and end the wait for kidney transplants within 10 years," continues Davis.

For more information on NKF's End the Wait initiative, visit www.kidney.org. To support NKF and purchase "He Needs A Kidney," visit http://www.apple.com/search/ipoditunes/?q=he+needs+a+kidney

Posted under: Foundation News

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