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New York, NY
December 12, 2002
Bed-wetting occurs in millions of homes across the country and can create a cycle of frustration, guilt and blame. To help address myths and misconceptions, the National Kidney Foundation (NKF) has joined forces with Kimberly-Clark Corporation in a new partnership dedicated to promoting awareness and solutions to cope with this common condition. The new initiative includes research, support and educational activities.
Bed-wetting, or nocturnal enuresis, affects five to seven million Children in the United States, age five to 12 and beyond. According to the foundation, 90% of children eventually outgrow the problem, but to ease the stress until that point, the two organizations are offering practical tips, advice and support to parents and children. Educational materials will be distributed free to the public.
"Although bed-wetting is a common problem, millions of parents and children still suffer in silence," says John Davis, NKF CEO. "We are excited to partner with Kimberly Clark to help families cope."
"One in nine kids deal with bedwetting in this country. We realize that these children and their parents are often looking for ways to cope with bedwetting," says Robert Thibault, president of Child Care at Kimberly-Clark. "Kimberly-Clark is excited about this partnership that will bring valuable information to help them until they outgrow bedwetting."
The National Kidney Foundation is the nation's largest voluntary agency dedicated to preventing and treating kidney and urinary tract diseases, improving the health and well-being of individuals and families affected by these diseases and increasing the availability of all organs for transplantation. For more information on bed-wetting visit www.kidney.org/patients/bw/index.cfm.
Kimberly-Clark Corporation is a leading global consumer products company. Its tissue, personal care and health care products are manufactured in 42 countries and sold in more than 150. Kimberly-Clark is home to some of the world's most trusted and recognized brands, including Goodnites, Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend. Nearly one-quarter of the world's population or 1.3 billion people use Kimberly-Clark products each year. Kimberly-Clark has been among Fortune magazine's "Most Admired" corporations since 1983 and was recently named to its list of "100 Best Companies to Work For." For more information about Kimberly-Clark's well-known brands, visit the Kimberly-Clark Web site.