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New York, NY
October 30, 2006
“Sneak Peek” of 2007 Campaign for Patients, Families, Physicians, Nurses, Dietitians, Social Workers, and Technicians
The National Kidney Foundation (NKF) will offer attendees at the upcoming American Society of Nephrology (ASN) Renal Week a “sneak peek” of a major new campaign to educate and empower dialysis patients and their caregivers.
At the meeting, November 14-19 in San Diego, ASN members and the media will receive a special preview of the program that the NKF plans to roll out to the kidney community in 2007. The program combines educational and empowering information in a range of media.
The new program holds unique status as the first “reality series” of, by, and for the dialysis community. Topics are suggested by an Editorial Board of patients, physicians, nurses, dietitians, social workers, technicians, and family members. A first of its kind in the kidney community, the program offers the forum to address key issues—and, in the process, educate and empower patients—in a realistic yet dramatic, memorable way.
To make the kidney community aware of the program’s goals, the NKF will introduce the concept at Renal Week, then follow up by distributing announcements and updates in press releases, on the NKF website (www.kidney.org) as well as on the program-dedicated website, in mailings to professionals and patients, and in presentations at national and local meetings. After the official launch in 2007, the NKF will update the program six times per year—every two months—to feature new subjects, to highlight topical issues and events, and to keep the program fresh for both professionals and patients.
According to Dr. Joseph Vassalotti, Chief Medical Officer of the National Kidney Foundation, “This will be one of the most important programs in the history of the NKF.” He adds, “This is a large-scale effort involving virtually the entire kidney community. We are looking forward to providing a program that delivers value to the community—every day for years to come.”
For more information on how to participate in the program, please contact the National Kidney Foundation at 1-800-622-9010.
Support for this new program comes from an educational grant from Roche.
About the National Kidney Foundation
The National Kidney Foundation is dedicated to preventing kidney and urinary tract diseases, improving the health and well being of individuals and families affected by these diseases, influencing public policy in support of the kidney community, and increasing the availability of all organs for transplantation.For more information, visit us at www.nkfsneakpeek.com.