BioTrends Research Group and the National Kidney Foundation Team Up to Capture the Voices of Patients With Kidney Disease

Exton, PA and New York, NY (April 12, 2010) — BioTrends Research Group, Inc. and the National Kidney Foundation (NKF) announce the publication of a Special Report: Patient Perspectives in Dialysis and Chronic Kidney Disease (CKD). This important new syndicated study provides insights into patients with kidney disease, from the patients themselves. Over 1,100 patients in the U.S.– both those on dialysis and those with mid-late stage chronic kidney disease – completed a survey about living with CKD. The resulting report provides a comprehensive view of patients with kidney disease – their attitudes and quality of life, their involvement in and satisfaction with care, their preferences around medication formulations, their perspectives on medication compliance and barriers to compliance, and their information needs and preferred learning methods.

BioTrends and the NKF worked together to develop the survey tool and to recruit participating patients. According to Jennifer Robinson, President of BioTrends, "We were thrilled to work with the NKF on this landmark study. At BioTrends, we often have the opportunity to speak with nephrologists, but this study allowed us the opportunity to capture the voice of the patients for the first time."

According to Gigi Politoski, NKF Senior Vice President for Programs, "This study provides a comprehensive overview of the needs of kidney patients on a variety of important medical, psychosocial and educational issues. We believe the report will bring a greater understanding of the patient perspective and will be an invaluable tool for the entire kidney community. We at NKF will be using the findings to guide the development of new patient programs and strengthen and support existing services."

About BioTrends Research Group, Inc.

BioTrends Research Group, Inc. (www.bio-trends.com) provides syndicated and custom market research to pharmaceutical manufacturers competing in clinically evolving, specialty pharmaceutical markets. For information on BioTrends publications and research capabilities, please contact us at (610) 363-3872 or www.bio-trends.com

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

About the National Kidney Foundation

The National Kidney Foundation is recognized globally for its efforts to prevent kidney diseases, improve the health and well-being of individuals and families affected by kidney diseases, and increase the availability of all organs for transplantation through early detection, evidence based clinical practice guidelines and education of patients and health care providers. For more information on the NKF, please contact us at 1-800-622-9010 or www.kidney.org

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For more information, contact:

BioTrends Research Group, Inc.
Sharon Funk
404-223-2963
sfunk@bio-trends.com

Decision Resources, Inc.
Christopher Comfort
781-296-2597
ccomfort@dresources.com

NKF
Ellie Schlam
212-889-2210
ellies@kidney.org