Director of Content Strategy

New York, NY

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As a Director of Content Strategy, you will play an integral role in helping create the National Kidney Foundation’s content curation tactics and long-term vision. You will collaborate with the digital team to drive traffic, engagement, and conversations that increase revenue and NKF brand awareness through content marketing.
Perform wide-ranging content management to ensure an increase of NKF brand recognition and kidney disease awareness.
  • Create and manage an effective content marketing strategy that supports and extends marketing initiatives and aligns with organizational priorities.
  • Working with internal stakeholders, establish, implement and maintain a content governance practice that ensures the freshness, integrity and quality of our content, including training and advising internal content producers.
  • Lead strategy and development for innovative digital content products, including customer service chatbots, content management system and other emerging technologies.
  • Collaborate with Corporate Development and Kidney Learning Solutions teams to provide direction and optimize sponsored content, as well as help establish content classification and taxonomy.
  • Assist in auditing existing content to maximize user experience, readability and conversions. Collaborate with the Creative Services and Web Development teams.
  • Produce content for and other digital assets; optimize content for search and user experience.
  • Develop a deep understanding of our various constituents to craft content that addresses their individual needs.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
  • Work with external medical experts to source content and vet supporting scientific evidence.
  • Collaborate with the Senior Director, Digital and Social Media to identify the content our audience is looking for. Measure results and optimize the path to conversion.
  • Develop and maintain an editorial calendar encompassing various NKF verticals; define format and audience for each content piece.
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development and reading level adjustment.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Perform additional duties, as required.
  • Bachelor’s degree from an accredited college or university.
  • Minimum 5-7 year of work-related experience creating and managing content in a fast-paced business or not-for-profit environment.
  • Experience working in a health agency is preferred. 
  • Excellent verbal and written communication skills.
  • Excellent interpersonal, time-management and organizational skills.
  • Must be assertive, confident and project a positive presence.
  • Personal qualities of integrity, credibility and a commitment to and passion for NKF’s mission.
Please apply via email with your resume, cover letter, and salary expectations:


Perks of Working at the NKF

  • Generous Time off Policies
  • Medical, dental, vision and life insurance
  • 403(b) plan with matching company contributions
  • Flexible spending accounts
  • Commuter benefits program
  • Employee Assistance Program
  • Corporate discounts
  • Referral bonus