New York, NY (June 23, 2009) - Former NASCAR champion Rusty Wallace is urging Americans to accelerate their charitable giving with a donation to the National Kidney Foundation's Kidney Cars Program. In a multimedia public service campaign launched today, Wallace promotes the donation program as a vehicle for the average Joe to be a champion for the 26 million Americans with chronic kidney disease.
"I'm passionate about cars," says Wallace, "I love racing them and I love the good things they can do for others when you donate them to Kidney Cars, so I jumped at the chance to bring awareness to this program so more people will give and more patients will benefit."
The campaign is integrated across print, TV, radio, outdoor and interactive media. Materials feature Wallace standing in front of his beloved race car in a "Love Your Kidneys" cap urging fans to "turn their cars into Kidney Cars" so they can become winners in the race against the disease.
Kidney Cars currently receives 30,000 vehicle donations every year, pumping $10 million into the National Kidney Foundation's programs in research, early detection, patient services and education. Cars donated to the environmentally-friendly program are sold either at auction or for parts.
Donors often end up finishing first with a personal tax deduction. In fact, eighty-four (84%) percent of Americans who donate cars, vans, trucks or boats to the National Kidney Foundation's Kidney Cars Program itemize their tax returns and are able to reap a charitable deduction for their contribution.
The donation process takes about 10 minutes and can be completed online. To learn more about Kidney Cars or to make a donation visit www.kidneycars.org.
More than 26 million Americans currently have chronic kidney disease, millions more are at risk and 355,000 are currently receiving dialysis treatment for kidney failure. The National Kidney Foundation is dedicated to preventing and treating kidney diseases, improving the health and well being of individuals and families affected by these diseases and increasing availability of all organs for transplantation.