In partnership with Warner Bros. Home
Through the inventive process of Hollywood storytelling hundreds of thousands of movie goers are now more aware of kidney disease and how living organ donation can extend a kidney patient’s life. That’s thanks to Going In Style, a comedy about three lifelong friends—Willie (Morgan Freeman), Joe (Michael Caine) and Al (Alan Arkin) who plan a heist on the bank that absconded with their pension money and discover that Willie, a dialysis patient, suffers from kidney disease and must find a kidney donor.
If you have seen the movie from Warner Bros. Pictures, New Line Cinema and Village Roadshow Pictures, you know that Willie’s story line adds a touch of reality to this comedic caper. It’s a narrative that is all too familiar to many kidney patients – Willie keeps his struggle with kidney disease a secret from family and friends, not knowing how to ask someone for a kidney. While the three retirees’ daring and clever bank heist delivers plenty of laughs, Willie’s story delivers a lot of heart and soul to the movie.
Directed by Zach Braff and written by Theodore Melfi, the DVD release of the movie is set for August 1, and people have a chance to own a copy of the movie with some additional prizes. The National Kidney Foundation has partnered with Warner Bros. to promote the release of the DVD in a fun social media giveaway. Be one of ten winners to get a Going In Style package that includes the DVD, a movie t-shirt, a “Heart Your Kidneys” hat, our Sidney the Kidney plush mascot, and an NKF kidney bean pin. One lucky winner will also get a whole year worth of movie tickets valued up to $500!
To enter, go to the National Kidney Foundation’s Facebook or Instagram page and find one of five photos from the movie posted between July 26 and July 31. Write a creative caption for one or more photos for a chance to win. Contest ends July 31st. See official contest rules for details.
With nearly 100,000 Americans on the wait list for a kidney transplant, organ donation is vital to our mission. This year, only about 18,000 people will receive a kidney; one-third of which will come from living donors. Considering these statistics, we are grateful to Warner Bros. for bringing the conversation about kidney health and organ donation to the forefront. To coincide with the movie release earlier this year, director Zach Braff lent his voice to a PSA for our “The Big Ask, The Big Give” program, a multi-media public awareness campaign which promotes awareness of living kidney donation for both the kidney patients who have difficulty asking someone to consider a kidney donation (The Big Ask) and potential donors (The Big Give). It’s free for patients and professionals, and the program provides factual, unbiased information addressing common concerns and offers support in making a decision about living kidney donation. The PSA aired in theaters nationwide.