Our 2026 75th Anniversary campaign evolves from celebrating our past to looking toward the future, using emotionally powerful storytelling to inspire action and drive measurable donor outcomes. At the heart of the campaign is one simple question: “What would you give?”

Five patients answer the question, “What would you give to get your life back?” Their stories are then amplified by five influencers, who turn the question toward donors with their own “What would you give?” questions. Every story leads back to one unifying message: “Your gift builds what comes next.”