Kidney Risk Campaign Toolkit for Companies and Volunteers

33% of adults in the United States are at risk for kidney disease. That's 1 in every 3 people. Let that number sink in for a minute. It's huge. But while the magnitude of that number is very apparent, when you really stop and consider it, it's lost on most people. To shed light on the potential prevalence of this condition and the huge percentage of people who might be at risk, we'll ask "Are You the 33%?" in our new Kidney Risk Campaign™.
 
We are asking for your help in raising awareness about kidney disease and changing these numbers. Invite your employees, coworkers, and everyone involved in your company to take our one-minute Kidney Risk Quiz to see if they are at risk for developing kidney disease. Share our articles, social media posts, and post our videos to your company intranet to raise awareness.
 
 
PLEASE NOTE: We decided to pause our year-long campaign temporarily due to COVID-19. These are unchartered waters for all of us and we want to be cautious about our messaging not getting lost. Please pause promotional activity around the campaign beginning April 1, 2020 and resume all campaign tactics September 15, 2020 timed to National Hispanic Heritage Month.
 

How to Become a Collaborator and Earn a Campaign Seal

We encourage other mission-sharing and community health organizations to support the campaign and amplify its messaging through their own communications channels. By spreading our campaign message, you earn our Proud Collaborator Campaign Seal that you can place on your website and other communications. The seal can be used in lockup with your company logo as follows:
Download the Collaborator seal here

Kidney Risk Campaign One-Pager

Use this one-pager to learn more about the campaign or as a leave-behind

Articles

Share these on social media, your company intranet or newsletter.

Sample Social Media Posts

Sample Tweets
World Kidney Day:
Post on Thursday, March 12
  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NKF to see where you stand. http://www.MinuteForYourKidneys.org [TWEET THIS]
  • 33% of American adults are at risk for #kidneydisease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this one-minute quiz from @NKF to find out if you're at risk. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • Today is #WorldKidneyDay! #DYK these factors can put you in the 33% of American adults at risk for kidney disease?
    #Highbloodpressure
    #Heartdisease
    #Diabetes
    #Obesity
    Family history of #kidneydisease
    See if you're at risk at http://www.MinuteForYourKidneys.org. @NKF #MinuteForYourKidneys [TWEET THIS]
Kidney Risk Quiz:
Post anytime in March or beyond
  • #Kidneydisease can affect anyone – especially if you have any of the 5 major risk factors. Take this quiz from @NKF to find out if you're one of the 33% of American adults at risk for kidney disease. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • 33% of adults in the United States are at risk for #kidneydisease. Knowing if you're at risk is the first step to a healthier life, so why not find out where you stand? Take the Kidney Quiz today. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • 33% of American adults are at risk for #kidneydisease and most don't know it. Does that include you? Take this one-minute quiz to find out if you're at risk. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • One in every three American adults is at risk for #kidneydisease. It's better to know the risks than to not know them at all. This simple, one-minute quiz can tell you if you're at risk and save your life. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • Finding out if you're one of the 33% of American adults at risk for #kidneydisease can be as simple as taking this quick quiz. Once you know where you stand, we have resources to help you out with what to do next. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • #DYK having one of these could put you in the 33% of American adults at risk for kidney disease?
    #Highbloodpressure
    #Heartdisease
    #Diabetes
    #Obesity
    Family history of #kidneydisease
    Go to http://www.MinuteForYourKidneys.org to see if you're at risk. @NKF #MinuteForYourKidneys [TWEET THIS]
Sample Facebook Posts
World Kidney Day:
Post on Thursday, March 12
  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NationalKidneyFoundation to see where you stand. http://www.MinuteForYourKidneys.org
  • 33% of American adults are at risk for kidney disease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, found out if you're at risk by taking this quick one-minute quiz from @NationalKidneyFoundation. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org
  • Today is #WorldKidneyDay! Did you know that these factors can put you in the 33% of American adults at risk for kidney disease?
    High blood pressure
    Heart disease
    Diabetes
    Obesity
    Family history of kidney disease
    Go to http://www.MinuteForYourKidneys.org to take this quick one-minute quiz from @NationalKidneyFoundation to see if you're at risk. #MinuteForYourKidneys
Kidney Risk Quiz:
Post anytime in March or beyond
  • Finding out if you're one of the 33% of adults in the United States at risk for kidney disease can be as simple as taking a quick quiz from @NationalKidneyFoundation and discussing your results with your primary care doctor. Take the Kidney Quiz today. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org
  • One in every three adults in the United States is at risk for kidney disease. Does that include you? This simple, one-minute quiz from @NationalKidneyFoundation will help you find out where you stand. It's better to know the risks than to not know them at all. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org
  • Did you know that having one of these could put you in the 33% of American adults at risk for kidney disease?
    High blood pressure
    Heart disease
    Diabetes
    Obesity
    Family history of kidney disease
    Go to http://www.MinuteForYourKidneys.org to find out if you're at risk. #MinuteForYourKidneys

Social Media Images

Share the videos on your company intranet, at your event, or post on your social media pages.
Download files here

Stories

World Kidney Day (Animation)

Post with this swipe up link to the Kidney Risk Quiz.

Are You The 33%? (Animation)

Post with this swipe up link to the Kidney Risk Quiz.

You Can’t Feel It or Hear It (Video)

Post with this swipe up link to the Kidney Risk Quiz.

Video

Post with this copy:
Kidney disease can strike anyone. Take the Kidney Quiz at MinuteForYourKidneys.org to find out if you're at risk. #MinuteForYourKidneys

Posts

It Could Be You

Post with this copy:
Kidney disease doesn't discriminate—it can affect anyone, including you. Take the Kidney Quiz now to find out where you stand. #MinuteForYourKidneys

Stadium

Post with this copy:
33% of American adults are at risk for kidney disease. Are you the 33%? Take the Kidney Quiz to find out if you’re at risk. #MinuteForYourKidneys

Twitter - 33%

Post with this copy:
With 250 million adults in the US, it is important to know that 1 in 3 are at risk of developing #kidneydisease. Do you know where you stand? Visit MinuteForYourKidneys.org to take the Kidney Quiz and learn more. #MinuteForYourKidneys

Twitter – One Third Stadium A

Post with this copy:
Most people don't think twice about their kidneys. But with 1 in 3 American adults at risk for #kidneydisease, it's important to know where you stand. Visit MinuteForYourKidneys.org to learn more. #MinuteForYourKidneys

Twitter – One Third Stadium B

Post with this copy:
1 in 3 American adults is at risk for #kidneydisease and most don't know it. Take this Kidney Quiz at MinuteForYourKidneys.org to find out if you’re one of the 33%. #MinuteForYourKidneys

Twitter – Risk Factors

Post with this copy:
#Heartdisease, #diabetes, and #highbloodpressure are just some of the factors that put you at a higher risk of developing #kidneydisease. Find out where you stand by visiting MinuteForYourKidneys.org. #MinuteForYourKidneys

Twitter – Share the Quiz

Post with this copy:
With 33% of adults in the US at risk for #kidneydisease, it’s important to know where your loved ones and you stand. Learn more by taking this Kidney Quiz at MinuteForYourKidneys.org. #MinuteForYourKidneys

Facebook/LinkedIn/Twitter - March is National Kidney Month

(1200 x 630)

Post with this copy:
March is #NationalKidneyMonth. With 33% of American adults at risk for #kidneydisease, it’s important to find out where you stand. Take the Kidney Risk Quiz today. MinuteForYourKidneys.org #MinuteForYourKidneys.

Post with this swipe up link to the Kidney Risk Quiz.

Facebook and Instagram Stories - March is National Kidney Month

(1080 x 1920)

Post with this copy:
March is #NationalKidneyMonth. With 33% of American adults at risk for #kidneydisease, it’s important to find out where you stand. Take the Kidney Risk Quiz today. MinuteForYourKidneys.org #MinuteForYourKidneys.

Post with this swipe up link to the Kidney Risk Quiz.

Instagram Feed - March is National Kidney Month

(1080 x 1080)

Post with this copy:
March is #NationalKidneyMonth. With 33% of American adults at risk for #kidneydisease, it’s important to find out where you stand through the link in our bio. Take the Kidney Risk Quiz today. #MinuteForYourKidneys.

If you don’t have a “linkin bio” option, write out MinuteForYourKidneys.org in the feed instead.

Facebook and Instagram Stories - Calendar

(1080 x 1921)

Post with this swipe up link to the Kidney Risk Quiz.

Instagram Feed - Wrap Up

(1080 x 1080)

Post with this copy:
National Kidney Month might be ending, but our fight against kidney disease goes on. Don’t forget to share our Kidney Risk Quiz with everyone you know to help them find out if they’re at risk. #linkinbio #NationalKidneyMonth #MinuteForYourKidneys

If you don’t have a “linkin bio” option, write out MinuteForYourKidneys.org in the feed instead.

Facebook and Instagram Stories - Wrap Up

(1080 x 1921)

Post with this swipe up link to the Kidney Risk Quiz.

Social Media Headers w/ Campaign Seal

Use these on your Facebook and Twitter pages. Click Image to open in new tab, then right click to download.
 
 
Facebook:
 
Twitter:

PSAs and Videos

Share the videos on your company intranet, at your event, or post on your social media pages. See "How to Pitch" below for instructions on how to pitch to media outlets.

Facebook Profile Frame

Go to https://www.facebook.com/profilepicframes to add the Kidney Risk Campaign frame to your Facebook profile picture.


Ad and Poster Templates w/ Campaign Seal

Sample Email to Employees on How to Get Involved

Sample Copy for Company Intranet or Newsletter