Kidney Risk Campaign Toolkit for Companies and Volunteers

 
33% of adults in the United States are at risk for kidney disease. That's 1 in every 3 people. Let that number sink in for a minute. It's huge. But while the magnitude of that number is very apparent, when you really stop and consider it, it's lost on most people. To shed light on the potential prevalence of this condition and the huge percentage of people who might be at risk, we ask "Are You the 33%?" in our Kidney Risk Campaign™.
 
We are asking for your help in raising awareness about kidney disease and changing these numbers. Invite your employees, coworkers, and everyone involved in your company to take our one-minute Kidney Risk Quiz to see if they are at risk for developing kidney disease. Share our articles, social media posts, and post our videos to your company intranet to raise awareness.
 
Visit MinuteForYourKidneys.org. #MinuteForYourKidneys
 
We encourage other mission-sharing and community health organizations to support the campaign and amplify its messaging through their own communications channels. By spreading our campaign message, you earn our Proud Collaborator Campaign Seal that you can place on your website and other communications. The seal can be used in lockup with your company logo as follows:
Download the Collaborator seal here
Use this one-pager to learn more about the campaign or as a leave-behind

Articles

Share these on social media, your company intranet or newsletter.
  • Did you know that diabetes is a leading risk factor for developing kidney disease? 33% of adults in the United States at risk for kidney disease and most don’t even know it. Take a #MinuteForYourKidneys with this quick quiz to see where you stand. https://bit.ly/3hukeym [TWEET THIS]
  • Diabetes is one of the leading risk factors that can put you at risk for developing kidney disease. With 33% of adults in the United States at risk, it’s important to know where you stand. Take the #MinuteForYourKidneys quiz today. https://bit.ly/3hukeym [TWEET THIS]
  • With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NKF to see where you stand. https://bit.ly/3hukeym [TWEET THIS]
  • 33% of adults in the U.S. are at risk for #kidneydisease and most don't know it. Are you in the 33%? Take this one-minute quiz from @NKF to find out if you're at risk. #MinuteForYourKidneys https://bit.ly/3hukeym [TWEET THIS]
  • #DYK these factors can put you in the 33% of adults in the U.S. at risk for kidney disease?
    #Highbloodpressure
    #Heartdisease
    #Diabetes
    #Obesity
    Family history of #kidneydisease
    See if you're at risk at https://bit.ly/3hukeym. @NKF #MinuteForYourKidneys [TWEET THIS]
  • #Kidneydisease can affect anyone – especially if you have any of the 5 major risk factors. Take this quiz from @NKF to find out if you're one of the 33% of American adults at risk for kidney disease. #MinuteForYourKidneys https://bit.ly/3hukeym [TWEET THIS]
  • 33% of adults in the United States are at risk for #kidneydisease. Knowing if you're at risk is the first step to a healthier life, so why not find out where you stand? Take the Kidney Quiz today. @NKF #MinuteForYourKidneys https://bit.ly/3hukeym [TWEET THIS]
  • One in every three adults in the U.S. is at risk for #kidneydisease. It's better to know the risks than to not know them at all. This simple, one-minute quiz can tell you if you're at risk and save your life. @NKF #MinuteForYourKidneys https://bit.ly/3hukeym [TWEET THIS]
  • Finding out if you're one of the 33% of adults in the U.S. at risk for #kidneydisease can be as simple as taking this quick quiz. Once you know where you stand, we have resources to help you out with what to do next. @NKF #MinuteForYourKidneys https://bit.ly/3hukeym [TWEET THIS]
  • 33% of adults in the U.S. are at risk for #kidneydisease, but most don't know it. Having kidney disease can also increase risk of life-threatening complications from #COVID19. Take a minute to find out if you're in the 33%. https://bit.ly/3hukeym [TWEET THIS]
  • Black and Hispanic people are at greater risk of developing #kidneydisease. Take this simple quiz to find out if you are one of the 33% of adults in the U.S. at risk. #MinuteForYourKidneys https://bit.ly/3hukeym [TWEET THIS]
  • With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NationalKidneyFoundation to see where you stand. https://bit.ly/3hukeym
  • 33% of adults in the United States are at risk for kidney disease and most don't know it. Are you in the 33%? Find out if you're at risk by taking this quick one-minute quiz from @NationalKidneyFoundation. #MinuteForYourKidneys https://bit.ly/3hukeym
  • Did you know that these factors can put you in the 33% of adults in the United States at risk for kidney disease?
    High blood pressure
    Heart disease
    Diabetes
    Obesity
    Family history of kidney disease
    Go to https://bit.ly/3hukeym to take this quick one-minute quiz from @NationalKidneyFoundation to see if you're at risk. #MinuteForYourKidneys
  • Finding out if you're one of the 33% of adults in the United States at risk for kidney disease can be as simple as taking a quick quiz from @NationalKidneyFoundation and discussing your results with your primary care doctor. Take the Kidney Quiz today. #MinuteForYourKidneys https://bit.ly/3hukeym
  • One in every three adults in the United States is at risk for kidney disease. Does that include you? This simple, one-minute quiz from @NationalKidneyFoundation will help you find out where you stand. It's better to know the risks than to not know them at all. #MinuteForYourKidneys https://bit.ly/3hukeym
  • 33% of adults in the U.S. are at risk for kidney disease, but most don't know it. Having kidney disease can also increase risk of life-threatening complications from COVID-19. Take a minute to find out if you're in the 33%. https://bit.ly/3hukeym
  • Black and Hispanic people are at greater risk of developing kidney disease. Take this simple quiz to find out if you are one of the 33% adults in the U.S. at risk. #MinuteForYourKidneys https://bit.ly/3hukeym

World Kidney Day: Post on Thursday, March 11

  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from NKF to see where you stand. https://bit.ly/3hukeym [TWEET THIS]
  • 33% of adults in the United States are at risk for kidney disease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this one-minute quiz from NKF to find out if you're at risk. #MinuteForYourKidneys. https://bit.ly/3hukeym [TWEET THIS]

Spanish Posts

  • 33% de los adultos en EE. UU. está en riesgo de padecer #enfermedadrenal, pero la mayoría no lo sabe. Tener una enfermedad renal también aumenta el riesgo de desarrollar complicaciones potencialmente mortales debido al #COVID19. Tómate un minuto para descubrir si formas parte del 33%. #MinuteForYourKidneys https://bit.ly/2Ez67Kc
  • Las personas afroamericanas e hispanas tienen un mayor riesgo de desarrollar #enfermedadrenal. Completa este sencillo cuestionario para saber si formas parte del 33% de los adultos en EE. UU. que está en riesgo. #MinuteForYourKidneys https://bit.ly/2Ez67Kc
  • Tuy 1 de cada 3 compañeros de trabajo con los que hablas por video, podrían estar en riesgo de #enfermedadrenal y no saberlo. Averigüe si formas parte del 33% de adultos en los EE.UU. en riesgo, tomese el cuestionario hoy en #MinuteForYourKidneys https://bit.ly/2Ez67Kc [TWEET THIS]
  • 33% de adultos en EE. UU. están en riesgo de #enfermedadrenal, pero la mayoría no lo sabe. Teniendo enfermedad renal aumenta el riesgo de complicaciones mortales debido al #COVID19. Averigüe si forma parte del 33% en #MinuteForYourKidneys https://bit.ly/2Ez67Kc [TWEET THIS]
  • Las personas afroamericanas e hispanas tienen un mayor riesgo de desarrollar #enfermedadrenal. Complete este sencillo cuestionario para saber si formas parte del 33% de los adultos en EE. UU. que está en riesgo. #MinuteForYourKidneys https://bit.ly/2Ez67Kc [TWEET THIS]
Facebook and Twitter

33% of adults in the U.S. are at risk for #kidneydisease, but most don't know it. Having kidney disease can also increase risk of life-threatening complications from #COVID19. Take a minute to find out if you're in the 33%. https://bit.ly/3hukeym #minuteforyourkidneys

Kidney disease can affect 33% adults in the U.S., so on the road, 1 in every 3 drivers next to you could be at risk. Take the Kidney Risk Quiz at https://bit.ly/3hukeym to see where you stand. #MinuteForYourKidneys

What do these conditions have in common? Any one of them could put you in the 33% of American adults at risk for #kidneydisease. Take the @NKF quiz to find out if you're at risk: https://bit.ly/3hukeym #MinuteForYourKidneys

You –– and 1 in 3 coworkers you video chat with –– could be at risk for #kidneydisease and not even know it. Find out if you're in the 33% of adults in the U.S. at risk by taking the Kidney Quiz today at https://bit.ly/3hukeym. #MinuteForYourKidneys

Wilmer Valderrama didn't know he could be one of 33% of US adults at risk for #kidneydisease until he learned that Hispanics & Blacks are at a higher risk of developing it. So, he took our Kidney Quiz & you should too.
@WValderrama
#MinuteForYourKidneys https://bit.ly/3hukeym

1 in 3 adults in the U.S. is at risk for kidney disease and most don't know it. Does that include you? Take the Kidney Risk Quiz to find out if you're the 33%. #MinuteForYourKidneys https://bit.ly/3hukeym
Facebook and Twitter - Spanish

33% de los adultos en EE. UU. está en riesgo de padecer #enfermedadrenal, pero la mayoría no lo sabe. Tener una enfermedad renal también aumenta el riesgo de desarrollar complicaciones potencialmente mortales debido al #COVID19. Tómate un minuto para descubrir si formas parte del 33%. #MinuteForYourKidneys https://bit.ly/2Ez67Kc

La enfermedad renal puede afectar al 33% de los adultos en EE. UU. Esto significa que, en la carretera, 1 de cada 3 conductores a tu alrededor podría estar en riesgo. Completa el cuestionario de riesgo de enfermedad renal en https://bit.ly/2Ez67Kc para saber si tú también lo estás. #MinuteForYourKidneys

Tú, y 1 de cada 3 compañeros de trabajo con los que hablas por video, podrían estar en riesgo de padecer #enfermedadrenal y ni siquiera saberlo. Completa el cuestionario de riesgo de enfermedad renal hoy en #MinuteForYourKidneys y descubre si formas parte del 33% de adultos estadounidenses en riesgo. #MinuteForYourKidneys https://bit.ly/2Ez67Kc

Wilmer Valderrama no sabía que podía formar parte del 33% de adultos estadounidenses en riesgo de padecer #enfermedadrenal hasta que se enteró de que los hispanos y los afroamericanos tienen un mayor riesgo de desarrollar esta enfermedad. Por eso completó el cuestionario de riesgo de enfermedad renal. Y tú también deberías hacerlo. #MinuteForYourKidneys https://bit.ly/2Ez67Kc
Instagram

#Kidneydisease can affect anyone – especially if you have any of the 5 major risk factors. Take the Kidney Risk Quiz from @NKF to find out if you're one of the 33% of adults in the U.S. at risk for kidney disease. https://bit.ly/3hukeym
#MinuteForYourKidneys

Kidney disease can affect 33% adults in the U.S., so on the road, 1 in every 3 drivers next to you could be at risk. Take the Kidney Risk Quiz at https://bit.ly/3hukeym to see where you stand. #MinuteForYourKidneys

Wilmer Valderrama didn't know he could be one of 33% of US adults at risk for #kidneydisease until he learned that Black and Hispanic people are at a higher risk of developing it. So, he took our Kidney Quiz & you should too. Visit https://bit.ly/3hukeym.
#MinuteForYourKidneys
Use these on your Facebook and Twitter pages. Click Image to open in new tab, then right click to download.
 
 
Facebook:
 
Twitter:
Sample Facebook Posts
  • Join the National Kidney Foundation on #WorldKidneyDay, March 11th, as they speak with award-winning actress Debbie Allen about her pre-diabetes diagnoses and how she found out she might be at risk for kidney disease. Register today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
  • Join award-winning actress Debbie Allen on March 11th as she speaks with National Kidney Foundation Chief Medical Officer Dr. Joseph Vassalotti and other expert panelists to learn more about the link between kidney disease and type 2 diabetes. Sign up for this virtual #WorldKidneyDay Fireside Chat today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
Sample Tweets Posts
  • Join @NKF on #WorldKidneyDay, March 11th, as they speak with award-winning actress Debbie Allen about her pre-diabetes diagnoses and how she found out she might be at risk for kidney disease. Register today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
  • Join award-winning actress Debbie Allen and @NKF on March 11th as they speak about the link between kidney disease and type 2 diabetes. Register for this virtual #WorldKidneyDay Fireside Chat today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
Sample Images
  • Fireside Chat with Debbie Allen, March 11
    Click for multiple sizes
  • Join a fireside chat with Debbie Allen and Dr. Joseph Vassalotti
    Click for multiple sizes
Are you a social media influencer and would like to create your own content in support of the campaign? Here are a few guidelines and ideas:
  • If you have a risk for kidney disease (diabetes, heart disease, high blood pressure, obesity or family history), we encourage you to share your connection with your followers. Take our Kidney Risk Quiz and ask your followers to do the same at MinuteForYourKidneys.org.
  • Use #MinuteForYourKidneys and tag us on Instagram at @NationalKidneyFoundation or Twitter @NKF.
Here are just a few ideas to get you started:
  • If you post about beauty or makeup, paint your face with makeup with “33%” written on each cheek and then take the quiz.
  • If you post about fashion, make a tutorial video about how to incorporate orange into your style, then take the quiz.
  • If you post about fitness, show yourself doing 33 pushups/burpees or working out for 33 minutes, then take the quiz. Explain the meaning behind the 33 number.
  • If you post about travel, do a quick rundown of your 33 favorite places to travel and then take the quiz.
  • If you post about food, create “33%” out of food items or create a dish that's one-third orange, then take the quiz.
Share the PSA videos on your company intranet, at your events, and post on your social media pages.
Go to https://www.facebook.com/profilepicframes to add the Kidney Risk Campaign frame to your Facebook profile picture.

In partnership with Bayer, the newest phase of the “Are You the 33%?” campaign focuses attention on the increased risk of developing chronic kidney disease (CKD), also referred to as kidney disease, in people with type 2 diabetes (T2D).

Help raise awareness among your employees, coworkers, constituents, and patients by asking them to take our one-minute Kidney Risk Quiz to see if they are at risk for developing kidney disease, especially if they have type 2 diabetes. Share our articles, social media posts, and post our videos to your company intranet to raise awareness.

Visit MinuteForYourKidneys.org. #MinuteForYourKidneys
 

For Primary Care Organizations

Twitter
  • During this #AmericanHeartHealthMonth, we are doing our part to support @NKF and encourage dialogue between #PCPs and their patients with T2D about the risk for CKD and taking control of their health. #MinuteForYourKidneys https://bit.ly/3hukeym
  • Up to 40 percent of people with T2D develop CKD. Join award-winning actress Debbie Allen and @NKF for a webcast to learn about CKD in T2D & heart health on March 11. Register. #MinuteForYourKidneys #AmericanHeartMonth
Facebook
  • People with CKD in T2D are 3 times more likely to die from a cardiovascular event, such as a heart attack or stroke, than people who have only T2D. We support the @NKF in encouraging people living with T2D to find out if they’re at risk for CKD, which can be as simple as taking a one-minute @NKF risk quiz and following up with their doctor about getting tested with simple blood and urine tests. #MinuteForYourKidneys https://bit.ly/3hukeym
  • When chronic kidney disease (CKD) in type 2 diabetes (T2D) is diagnosed early, patients together with their physicians may have more options to help effectively manage this serious and progressive disease affecting millions around the world.

    This #AmericanHeartHealthMonth, we are focused on getting to know CKD in T2D and the heart and playing a role in testing. Please join @NKF and award-winning actress Debbie Allen, for an upcoming virtual fireside chat webcast on March 11 – National Kidney Day – to learn more about the connection between CKD and type 2 diabetes (T2D) and heart health. Here’s a link to more details and to register. #MinuteForYourKidneys

For Black Health Organizations

Twitter
  • While Blacks make up about 13% of the U.S. population, we account for 35% of the people with kidney failure. Take this @NKF risk quiz, talk with your doctor about simple urine and blood tests for CKD if you have T2D. #MinuteForYourKidneys https://bit.ly/3hukeym
  • As a Black woman recently diagnosed with pre-diabetes, being aware of the risk for CKD in T2D can help Debbie Allen create a new health legacy for her family. She wants you to do the same! Join her & @NKF for a fireside chat on March 11. Register. #MinuteForYourKidneys
Facebook
  • This Black History Month take the time to take care of yourself. If you are living with type 2 diabetes (T2D), you are at high risk for chronic kidney disease (CKD). Finding out if you’re at risk for CKD, can be as simple as taking a one-minute @NKF risk quiz and following up with your doctor about getting a simple urine and blood test. #MinuteForYourKidneys https://bit.ly/3hukeym
  • With 33 percent of all adults in the U.S. at risk for developing chronic kidney disease (CKD), it’s like saying one out of every three dancers, like Debbie Allen, in a performance is at risk. Please join @NKF and award-winning actress Debbie Allen for a virtual fireside chat webinar on March 11 – National Kidney Day – to learn more about the connection between CKD and type 2 diabetes (T2D) if you live with T2D. Here’s a link to more details and to register. #MinuteForYourKidneys

For Diabetes Organizations

Twitter
  • Up to 40 percent of people with T2D develop CKD. Take this simple @NKF risk quiz and follow up with your doctor to be tested for CKD with simple blood and urine tests. #MinuteForYourKidneys https://bit.ly/3hukeym
  • Being aware of the risk for CKD in T2D can help Debbie Allen, who was just diagnosed with pre-diabetes, create a new health legacy for her family. She wants you to do the same! Join her & @NKF for a webcast on March 11. Register. #MinuteForYourKidneys
Facebook
  • If you are living with type 2 diabetes (T2D), you have an increased risk for chronic kidney disease (CKD). Finding out if you’re at risk for CKD can be as simple as taking a one-minute @NKF risk quiz and following up with your doctor about getting tested with simple blood and urine tests. #MinuteForYourKidneys https://bit.ly/3hukeym
  • There are 34.1 million American adults who have diabetes. Diabetes is a leading risk factor for developing chronic kidney disease (CKD) and is the leading cause of kidney failure, which is the last stage of chronic kidney disease when dialysis or a kidney transplant is needed to survive and heart problems are likely. For those of you with T2D, we encourage you to talk to your doctor about getting tested.

    Please join @NKF and award-winning actress Debbie Allen for an upcoming virtual fireside chat webinar on March 11 – National Kidney Day – to learn more about the connection between CKD and T2D. Here’s a link to more details and to register. #MinuteForYourKidneys

For Cardiology Organizations

Twitter
  • During this #AmericanHeartHealthMonth, we are doing our part to support @NKF and encourage dialogue between #cardiologists and their patients with T2D about the risk for CKD and heart problems. #MinuteForYourKidneys https://bit.ly/3hukeym
  • Cardiovascular events are a major risk for patients with CKD in T2D. Join @NKF and award-winning actress Debbie Allen for a webcast to learn about CKD in T2D and heart health on March 11. Register. #MinuteForYourKidneys #AmericanHeartMonth
Facebook
  • People with CKD in T2D are 3 times more likely to die from a cardiovascular event, such as a heart attack or stroke, than people who have only T2D.

    We support the @NKF in encouraging people living with T2D to find out if they are at risk for CKD, which can be as simple as taking a one-minute @NKF risk quiz and following up with their doctor about getting tested with two simple tests. #MinuteForYourKidneys https://bit.ly/3hukeym
  • When chronic kidney disease (CKD) in type 2 diabetes (T2D) is diagnosed early, patients together with their physicians may have more options to help effectively manage this serious and progressive disease affecting millions around the world.

    This #AmericanHeartHealthMonth we are focused on getting to know CKD in T2D and the heart. Please join @NKF and award-winning actress Debbie Allen, for an upcoming virtual fireside chat webcast on March 11 – National Kidney Day – to learn more about the connection between CKD and T2D and heart health. Here’s a link to more details and to register. #MinuteForYourKidneys