Kidney Risk Campaign Toolkit

33% of adults in the United States are at risk for kidney disease. That’s 1 in every 3 people. Let that number sink in for a minute. It’s huge. But while the magnitude of that number is very apparent, when you really stop and consider it, it’s lost on most people. To shed light on the potential prevalence of this condition and the huge percentage of people who might be at risk, we'll ask people, “Are You the 33%?” in our Kidney Risk Campaign™.
 
We are asking for your help in raising awareness about kidney disease and changing these numbers. Invite friends and family to take our one-minute Kidney Risk Quiz to see if they are at risk for developing kidney disease. Use our toolkit to spread the word! #MinuteForYourKidneys.
 
Visit MinuteForYourKidneys.org. #MinuteForYourKidneys
 

For Internal Use Only

Articles

Share these on social media, your company intranet or newsletter.

  • Did you know that #diabetes is a leading risk factor for developing #kidneydisease? 33% of adults in the United States at risk for kidney disease and most don’t even know it. Take a #MinuteForYourKidneys with this quick quiz to see where you stand. https://bit.ly/32tkyai [TWEET THIS]
  • #Diabetes is one of the leading risk factors that can put you at risk for developing #kidneydisease. With 33% of adults in the United States at risk for developing it, it’s important to know where you stand. Take the #MinuteForYourKidneys quiz today: https://bit.ly/32tkyai [TWEET THIS]
  • With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NKF to see where you stand. https://bit.ly/32tkyai [TWEET THIS]
  • 33% of adults in the U.S. are at risk for #kidneydisease and most don't know it. Are you in the 33%? Take this one-minute quiz from @NKF to find out if you're at risk. #MinuteForYourKidneys https://bit.ly/32tkyai [TWEET THIS]
  • #DYK these factors can put you in the 33% of adults in the U.S. at risk for kidney disease?
    #Highbloodpressure
    #Heartdisease
    #Diabetes
    #Obesity
    Family history of #kidneydisease
    See if you're at risk at https://bit.ly/32tkyai. @NKF #MinuteForYourKidneys[TWEET THIS]
  • #Kidneydisease can affect anyone – especially if you have any of the 5 major risk factors. Take this quiz from @NKF to find out if you're one of the 33% of adults in the U.S. at risk for kidney disease. #MinuteForYourKidneys https://bit.ly/32tkyai [TWEET THIS]
  • 33% of adults in the United States are at risk for #kidneydisease. Knowing if you're at risk is the first step to a healthier life, so why not find out where you stand? Take the Kidney Quiz today. @NKF #MinuteForYourKidneys https://bit.ly/32tkyai [TWEET THIS]
  • One in every three adults in the U.S. is at risk for #kidneydisease. It's better to know the risks than to not know them at all. This simple, one-minute quiz can tell you if you're at risk and save your life. @NKF #MinuteForYourKidneys https://bit.ly/32tkyai [TWEET THIS]
  • Finding out if you're one of the 33% of adults in the U.S. at risk for #kidneydisease can be as simple as taking this quick quiz. Once you know where you stand, we have resources to help you out with what to do next. @NKF #MinuteForYourKidneys https://bit.ly/32tkyai [TWEET THIS]
  • 33% of adults in the U.S. are at risk for #kidneydisease, but most don't know it. Having kidney disease can also increase risk of life-threatening complications from #COVID19. Take a minute to find out if you're in the 33%. https://bit.ly/32tkyai [TWEET THIS]
  • Black and Hispanic people are at greater risk of developing #kidneydisease. Take this simple quiz to find out if you are one of the 33% of adults in the U.S. at risk. https://bit.ly/32tkyai [TWEET THIS]

World Kidney Day: Post on Thursday, March 11

  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NKF to see where you stand. https://bit.ly/32tkyai [TWEET THIS]
  • 33% of adults in the United States are at risk for #kidneydisease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this one-minute quiz from @NKF to find out if you're at risk. #MinuteForYourKidneys https://bit.ly/32tkyai [TWEET THIS]

Spanish Posts

  • Las personas afroamericanas e hispanas tienen un mayor riesgo de desarrollar #enfermedadrenal. Complete este sencillo cuestionario para saber si formas parte del 33% de los adultos en EE. UU. que está en riesgo. #MinuteForYourKidneys https://bit.ly/2QEjdYG [TWEET THIS]
  • Tuy 1 de cada 3 compañeros de trabajo con los que hablas por video, podrían estar en riesgo de #enfermedadrenal y no saberlo. Averigüe si formas parte del 33% de adultos en los EE.UU. en riesgo, tomese el cuestionario hoy en #MinuteForYourKidneys https://bit.ly/2QEjdYG [TWEET THIS]
  • 33% de adultos en EE. UU. están en riesgo de #enfermedadrenal, pero la mayoría no lo sabe. Teniendo enfermedad renal aumenta el riesgo de complicaciones mortales debido al #COVID19. Averigüe si forma parte del 33% en #MinuteForYourKidneys https://bit.ly/2QEjdYG [TWEET THIS]
  • Did you know that diabetes is a leading risk factor for developing kidney disease? 33% of adults in the United States at risk for kidney disease and most don’t even know it. Take a #MinuteForYourKidneys with this quick quiz to see where you stand. https://bit.ly/32tkyai

  • Diabetes is one of the leading risk factors that can put you at risk for developing kidney disease. With 33% of adults in the United States at risk, it’s important to know where you stand. Take the #MinuteForYourKidneys quiz today: https://bit.ly/32tkyai

  • With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NationalKidneyFoundation to see where you stand. https://bit.ly/32tkyai

  • 33% of adults in the U.S. are at risk for kidney disease and most don't know it. Are you in the 33%? Find out if you're at risk by taking this quick one-minute quiz from @NationalKidneyFoundation. #MinuteForYourKidneys https://bit.ly/32tkyai

  • Did you know that these factors can put you in the 33% of adults in the U.S. at risk for kidney disease?
    High blood pressure
    Heart disease
    Diabetes
    Obesity
    Family history of kidney disease
    Go to https://bit.ly/32tkyai to take this quick one-minute quiz from @NationalKidneyFoundation to see if you're at risk. #MinuteForYourKidneys

  • Finding out if you're one of the 33% of adults in the United States at risk for kidney disease can be as simple as taking a quick quiz from @NationalKidneyFoundation and discussing your results with your primary care doctor. Take the Kidney Quiz today. #MinuteForYourKidneys https://bit.ly/32tkyai

  • One in every three adults in the United States is at risk for kidney disease. Does that include you? This simple, one-minute quiz from @NationalKidneyFoundation will help you find out where you stand. It's better to know the risks than to not know them at all. #MinuteForYourKidneys https://bit.ly/32tkyai

  • 33% of adults in the U.S. are at risk for kidney disease, but most don't know it. Having kidney disease can also increase risk of life-threatening complications from COVID-19. Take a minute to find out if you're in the 33%. https://bit.ly/32tkyai

  • Black and Hispanic people are at greater risk of developing kidney disease. Take this simple quiz to find out if you are one of the 33% of adults in the U.S. at risk. #MinuteForYourKidneys https://bit.ly/32tkyai

World Kidney Day: Post on Thursday, March 11

  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from NKF to see where you stand. https://bit.ly/32tkyai
  • 33% of adults in the United States are at risk for kidney disease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this one-minute quiz from NKF to find out if you are at risk. #MinuteForYourKidneys https://bit.ly/32tkyai

Spanish Posts

  • 33% de los adultos en EE. UU. está en riesgo de padecer #enfermedadrenal, pero la mayoría no lo sabe. Tener una enfermedad renal también aumenta el riesgo de desarrollar complicaciones potencialmente mortales debido al #COVID19. Tómate un minuto para descubrir si formas parte del 33%. #MinuteForYourKidneys https://bit.ly/2QEjdYG

  • Las personas afroamericanas e hispanas tienen un mayor riesgo de desarrollar #enfermedadrenal. Completa este sencillo cuestionario para saber si formas parte del 33% de los adultos en EE. UU. que está en riesgo. #MinuteForYourKidneys https://bit.ly/2QEjdYG

Facebook and Twitter

33% of adults in the U.S. are at risk for #kidneydisease, but most don't know it. Having kidney disease can also increase risk of life-threatening complications from #COVID19. Take a minute to find out if you're in the 33%. https://bit.ly/32tkyai #minuteforyourkidneys

Kidney disease can affect 33% adults in the U.S., so on the road, 1 in every 3 drivers next to you could be at risk. Take the Kidney Risk Quiz at https://bit.ly/32tkyai to see where you stand. #MinuteForYourKidneys

What do these conditions have in common? Any one of them could put you in the 33% of American adults at risk for #kidneydisease. Take the @NKF quiz to find out if you're at risk: https://bit.ly/32tkyai #MinuteForYourKidneys

You –– and 1 in 3 coworkers you video chat with –– could be at risk for #kidneydisease and not even know it. Find out if you're in the 33% of adults in the U.S. at risk by taking the Kidney Quiz today at https://bit.ly/32tkyai. #MinuteForYourKidneys

Wilmer Valderrama didn't know he could be one of 33% of US adults at risk for #kidneydisease until he learned that Hispanics & Blacks are at a higher risk of developing it. So, he took our Kidney Quiz & you should too.
@WValderrama
#MinuteForYourKidneys https://bit.ly/32tkyai

1 in 3 adults in the U.S. is at risk for kidney disease and most don't know it. Does that include you? Take the Kidney Risk Quiz to find out if you're the 33%. #MinuteForYourKidneys https://bit.ly/32tkyai
Facebook and Twitter - Spanish

33% de los adultos en EE. UU. está en riesgo de padecer #enfermedadrenal, pero la mayoría no lo sabe. Tener una enfermedad renal también aumenta el riesgo de desarrollar complicaciones potencialmente mortales debido al #COVID19. Tómate un minuto para descubrir si formas parte del 33%. #MinuteForYourKidneys https://bit.ly/2QEjdYG

La enfermedad renal puede afectar al 33% de los adultos en EE. UU. Esto significa que, en la carretera, 1 de cada 3 conductores a tu alrededor podría estar en riesgo. Completa el cuestionario de riesgo de enfermedad renal en https://bit.ly/2QEjdYG para saber si tú también lo estás. #MinuteForYourKidneys

Tú, y 1 de cada 3 compañeros de trabajo con los que hablas por video, podrían estar en riesgo de padecer #enfermedadrenal y ni siquiera saberlo. Completa el cuestionario de riesgo de enfermedad renal hoy en #MinuteForYourKidneys y descubre si formas parte del 33% de adultos estadounidenses en riesgo. #MinuteForYourKidneys https://bit.ly/2QEjdYG

Wilmer Valderrama no sabía que podía formar parte del 33% de adultos estadounidenses en riesgo de padecer #enfermedadrenal hasta que se enteró de que los hispanos y los afroamericanos tienen un mayor riesgo de desarrollar esta enfermedad. Por eso completó el cuestionario de riesgo de enfermedad renal. Y tú también deberías hacerlo. #MinuteForYourKidneys https://bit.ly/2QEjdYG
Instagram

#Kidneydisease can affect anyone – especially if you have any of the 5 major risk factors. Take the Kidney Risk Quiz from @NKF to find out if you're one of the 33% of adults in the U.S. at risk for kidney disease. https://bit.ly/32tkyai
#MinuteForYourKidneys

Kidney disease can affect 33% adults in the U.S., so on the road, 1 in every 3 drivers next to you could be at risk. Take the Kidney Risk Quiz at https://bit.ly/32tkyai to see where you stand. #MinuteForYourKidneys

Wilmer Valderrama didn't know he could be one of 33% of US adults at risk for #kidneydisease until he learned that Black and Hispanic people are at a higher risk of developing it. So, he took our Kidney Quiz & you should too. Visit https://bit.ly/32tkyai.
#MinuteForYourKidneys
Use these on your Facebook and Twitter pages. Click Image to open in new tab, then right click to download.
 
Facebook:
 
Twitter:
Sample Facebook Posts
  • Join the National Kidney Foundation on #WorldKidneyDay, March 11th, as they speak with award-winning actress Debbie Allen about her pre-diabetes diagnosis and how she found out she might be at risk for kidney disease. Register today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
  • Join award-winning actress Debbie Allen on March 11th as she speaks with National Kidney Foundation Chief Medical Officer Dr. Joseph Vassalotti and other expert panelists to learn more about the link between kidney disease and type 2 diabetes. Sign up for this virtual #WorldKidneyDay Fireside Chat today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
Sample Tweets Posts
  • Join @NKF on #WorldKidneyDay, March 11th, as they speak with award-winning actress Debbie Allen about her pre-diabetes diagnosis and how she found out she might be at risk for kidney disease. Register today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
  • Join award-winning actress Debbie Allen and @NKF on March 11th as they speak about the link between kidney disease and type 2 diabetes. Register for this virtual #WorldKidneyDay Fireside Chat today: https://sforce.co/3qZkvxX #MinuteForYourKidneys
Sample Images
  • Fireside Chat with Debbie Allen, March 11
    Click for multiple sizes
  • Join a fireside chat with Debbie Allen and Dr. Joseph Vassalotti
    Click for multiple sizes
Share these PSA videos with your local partners and companies asking them to post the videos on their social media platforms and to pitch to local media outlets. See "How to Pitch" below for instructions on how to pitch to media outlets.
Go to https://www.facebook.com/profilepicframes to add the Kidney Risk Campaign frame to your Facebook profile picture.


Are you a social media influencer and would like to create your own content in support of the campaign? Here are a few guidelines and ideas:
  • If you have a risk for kidney disease (diabetes, heart disease, high blood pressure, obesity or family history), we encourage you to share your connection with your followers. Take our Kidney Risk Quiz and ask your followers to do the same at MinuteForYourKidneys.org.
  • Use #MinuteForYourKidneys and tag us on Instagram at @NationalKidneyFoundation or Twitter @NKF.
Here are just a few ideas to get you started:
  • If you post about beauty or makeup, paint your face with makeup with “33%” written on each cheek and then take the quiz.
  • If you post about fashion, make a tutorial video about how to incorporate orange into your style, then take the quiz.
  • If you post about fitness, show yourself doing 33 pushups/burpees or working out for 33 minutes, then take the quiz. Explain the meaning behind the 33 number.
  • If you post about travel, do a quick rundown of your 33 favorite places to travel and then take the quiz.
  • If you post about food, create “33%” out of food items or create a dish that’s one-third orange, then take the quiz.
Use this PSA script to submit to radio stations and ask them to record and run the PSA.
  • TV Pitch/Kidney Pins
  • If you’d like an ad resized for placement in a publication, please submit a Job Request form with the final ad specs.

    The ad should not be published before September 1 as that is the launch date of the campaign.

    Similarly, if you’d like posters printed for delivery, please submit a Job Request form specifying size and quantity. The PDF is currently 11 x 17.
    Use these templates to ask your local governments and businesses to declare March, National Kidney Month.
    Use these templates to ask companies to promote kidney health to their employees.
    We encourage other mission-sharing and community health organizations to support the campaign and amplify its messaging through their own communications channels. By spreading our campaign message, you earn our Proud Collaborator Campaign Seal that you can place on your website and other communications. The seal can be used in lockup with your company logo as follows:
    Download the Collaborator seal here