Kidney Risk Campaign Toolbox

33% of adults in the United States are at risk for kidney disease. That’s 1 in every 3 people. Let that number sink in for a minute. It’s huge. But while the magnitude of that number is very apparent, when you really stop and consider it, it’s lost on most people. To shed light on the potential prevalence of this condition and the huge percentage of people who might be at risk, we'll ask people, “Are You the 33%?” in our Kidney Risk Campaign™.
 
We are asking for your help in raising awareness about kidney disease and changing these numbers. Invite friends and family to take our one-minute Kidney Risk Quiz to see if they are at risk for developing kidney disease. Use our toolkit to spread the word! #MinuteForYourKidneys.
 
Visit MinuteForYourKidneys.org. #MinuteForYourKidneys
 

Kidney Risk Campaign Talking Points

For Internal Use Only

Articles

Share these on social media, your company intranet or newsletter.

Sample Tweets

World Kidney Day:
Post on Thursday, March 12
  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NKF to see where you stand. http://www.MinuteForYourKidneys.org [TWEET THIS]
  • 33% of American adults are at risk for #kidneydisease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this one-minute quiz from @NKF to find out if you're at risk. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • Today is #WorldKidneyDay! #DYK these factors can put you in the 33% of American adults at risk for kidney disease?
    #Highbloodpressure
    #Heartdisease
    #Diabetes
    #Obesity
    Family history of #kidneydisease
    See if you're at risk at http://www.MinuteForYourKidneys.org. @NKF #MinuteForYourKidneys [TWEET THIS]
Kidney Risk Quiz:
Post anytime in March or beyond
  • #Kidneydisease can affect anyone – especially if you have any of the 5 major risk factors. Take this quiz from @NKF to find out if you're one of the 33% of American adults at risk for kidney disease. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • 33% of adults in the United States are at risk for #kidneydisease. Knowing if you're at risk is the first step to a healthier life, so why not find out where you stand? Take the Kidney Quiz today. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • 33% of American adults are at risk for #kidneydisease and most don't know it. Does that include you? Take this one-minute quiz to find out if you're at risk. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • One in every three American adults is at risk for #kidneydisease. It's better to know the risks than to not know them at all. This simple, one-minute quiz can tell you if you're at risk and save your life. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • Finding out if you're one of the 33% of American adults at risk for #kidneydisease can be as simple as taking this quick quiz. Once you know where you stand, we have resources to help you out with what to do next. @NKF #MinuteForYourKidneys http://www.MinuteForYourKidneys.org [TWEET THIS]
  • #DYK having one of these could put you in the 33% of American adults at risk for kidney disease?
    #Highbloodpressure
    #Heartdisease
    #Diabetes
    #Obesity
    Family history of #kidneydisease
    Go to http://www.MinuteForYourKidneys.org to see if you're at risk. @NKF #MinuteForYourKidneys [TWEET THIS]

Sample Facebook Posts

World Kidney Day:
Post on Thursday, March 12
  • Today is #WorldKidneyDay! With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a #MinuteForYourKidneys with this quick quiz from @NationalKidneyFoundation to see where you stand. http://www.MinuteForYourKidneys.org
  • 33% of American adults are at risk for kidney disease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, found out if you're at risk by taking this quick one-minute quiz from @NationalKidneyFoundation. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org
  • Today is #WorldKidneyDay! Did you know that these factors can put you in the 33% of American adults at risk for kidney disease?
    High blood pressure
    Heart disease
    Diabetes
    Obesity
    Family history of kidney disease
    Go to http://www.MinuteForYourKidneys.org to take this quick one-minute quiz from @NationalKidneyFoundation to see if you're at risk. #MinuteForYourKidneys
Kidney Risk Quiz:
Post anytime in March or beyond
  • Finding out if you're one of the 33% of adults in the United States at risk for kidney disease can be as simple as taking a quick quiz from @NationalKidneyFoundation and discussing your results with your primary care doctor. Take the Kidney Quiz today. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org
  • One in every three adults in the United States is at risk for kidney disease. Does that include you? This simple, one-minute quiz from @NationalKidneyFoundation will help you find out where you stand. It's better to know the risks than to not know them at all. #MinuteForYourKidneys http://www.MinuteForYourKidneys.org
  • Did you know that having one of these could put you in the 33% of American adults at risk for kidney disease?
    High blood pressure
    Heart disease
    Diabetes
    Obesity
    Family history of kidney disease
    Go to http://www.MinuteForYourKidneys.org to find out if you're at risk. #MinuteForYourKidneys

Social Media Images

Use these to update your Facebook, Twitter, and Instagram pages.

Introducing the 33% (can be found here)

That's an important question to ask your loved ones, considering 33% of American adults are at risk for #kidneydisease. Share our new Kidney Risk Quiz now so your loved ones know where they stand. MinuteForYourKidneys.org #MinuteForYourKidneys

Risk Factors (can be found here)

Heart disease, diabetes, and high blood pressure all put you at a higher risk of developing kidney disease. MinuteForYourKidneys.org #MinuteForYourKidneys

"You Can’t Feel It or Hear It" (Video Story) (can be found here)

Post with this swipe up link to the Kidney Risk Quiz.

"You Can’t Feel It or Hear It" (Video Post) (can be found here)

Kidney disease can strike anyone. Share the Kidney Quiz with your loved ones to help them know if they’re at risk. MinuteForYourKidneys.org #MinuteForYourKidneys

Twitter - 33%

Post with this copy:
With 250 million adults in the US, it is important to know that 1 in 3 are at risk of developing #kidneydisease. Share the Kidney Quiz with your loved ones to help them know where they stand. MinuteForYourKidneys.org #MinuteForYourKidneys

Twitter – One Third Stadium A

Post with this copy:
Most people don't think twice about their kidneys. But with 1 in 3 American adults at risk for #kidneydisease, it's important for your loved ones to know where they stand. Share the Kidney Quiz with them today. MinuteForYourKidneys.org #MinuteForYourKidneys

Twitter – One Third Stadium B

Post with this copy:
1 in 3 American adults is at risk for #kidneydisease and most don't know it. Share this Kidney Quiz with your loved ones to find out if they’re one of the 33%. MinuteForYourKidneys.org #MinuteForYourKidneys

Twitter – Risk Factors

Post with this copy:
#Heartdisease, #diabetes, and #highbloodpressure are just some of the factors that put you at a higher risk of developing #kidneydisease. Find out where your loved ones stand by sharing this Kidney Quiz. MinuteForYourKidneys.org. #MinuteForYourKidneys

Twitter – Share the Quiz

Post with this copy:
With 33% of adults in the US at risk for #kidneydisease, it’s important to know where your loved ones stand. Help them learn more by sharing this Kidney Quiz at MinuteForYourKidneys.org. #MinuteForYourKidneys

Facebook/LinkedIn/Twitter - March is National Kidney Month

(1200 x 630)

Post with this copy:
March is #NationalKidneyMonth. With 33% of American adults at risk for #kidneydisease, share the Kidney Risk Quiz with your loves ones to find out where they stand. MinuteForYourKidneys.org #MinuteForYourKidneys.

Facebook and Instagram Stories - March is National Kidney Month

(1080 x 1920)

Post with this copy:
March is #NationalKidneyMonth. With 33% of American adults at risk for #kidneydisease, share the Kidney Risk Quiz with your loves ones to find out where they stand. MinuteForYourKidneys.org #MinuteForYourKidneys.

Post with this swipe up link to the Kidney Risk Quiz.

Instagram Feed - March is National Kidney Month

(1080 x 1080)

Post with this copy:
March is #NationalKidneyMonth. With 33% of American adults at risk for #kidneydisease, share the Kidney Risk Quiz with your loves ones to find out where they stand through the link in our bio. #MinuteForYourKidneys.

If you don’t have a “linkin bio” option, write out MinuteForYourKidneys.org in the feed instead.

Facebook and Instagram Stories - Calendar

(1080 x 1921)

Post with this swipe up link to the Kidney Risk Quiz.

Instagram Feed - Wrap Up

(1080 x 1080)

Post with this copy:
National Kidney Month might be ending, but our fight against kidney disease goes on. Don’t forget to share our Kidney Risk Quiz with everyone you know to help them find out if they’re at risk. #linkinbio #NationalKidneyMonth #MinuteForYourKidneys

If you don’t have a “linkin bio” option, write out MinuteForYourKidneys.org in the feed instead.

Facebook and Instagram Stories - Wrap Up

(1080 x 1921)

Post with this swipe up link to the Kidney Risk Quiz.

Social Media Headers

Use these on your Facebook and Twitter pages. Click Image to open in new tab, then right click to download.
 
Facebook:
 
Twitter:

PSAs and Videos

Share the videos on your company intranet, at your event, or post on your social media pages. See "How to Pitch" below for instructions on how to pitch to media outlets.

Facebook Profile Frame

Go to https://www.facebook.com/profilepicframes to add the Kidney Risk Campaign frame to your Facebook profile picture.


Influencer Instructions

Are you a social media influencer and would like to create your own content in support of the campaign? Here are a few guidelines and ideas:
  • If you have a risk for kidney disease (diabetes, heart disease, high blood pressure, obesity or family history), we encourage you to share your connection with your followers. Take our Kidney Risk Quiz and ask your followers to do the same at MinuteForYourKidneys.org.
  • Use #MinuteForYourKidneys and tag us on Instagram at @NationalKidneyFoundation or Twitter @NKF.
Here are just a few ideas to get you started:
  • If you post about beauty or makeup, paint your face with makeup with “33%” written on each cheek and then take the quiz.
  • If you post about fashion, make a tutorial video about how to incorporate orange into your style, then take the quiz.
  • If you post about fitness, show yourself doing 33 pushups/burpees or working out for 33 minutes, then take the quiz. Explain the meaning behind the 33 number.
  • If you post about travel, do a quick rundown of your 33 favorite places to travel and then take the quiz.
  • If you post about food, create “33%” out of food items or create a dish that’s one-third orange, then take the quiz.

PSA Radio Script

Use this PSA script to submit to radio stations and ask them to record and run the PSA.

Ads and Posters

If you’d like an ad resized for placement in a publication, please submit a Job Request form with the final ad specs.

The ad should not be published before September 15 as that is the launch date of the campaign.

Similarly, if you’d like posters printed for delivery, please submit a Job Request form specifying size and quantity. The PDF is currently 11 x 17.

Press Releases

How to Pitch

Corporate Letter and Flyer

Use these templates to ask companies to promote kidney health to their employees.

Campaign Seal for Collaborators

We encourage other mission-sharing and community health organizations to support the campaign and amplify its messaging through their own communications channels. By spreading our campaign message, you earn our Proud Collaborator Campaign Seal that you can place on your website and other communications. The seal can be used in lockup with your company logo as follows:
Download the Collaborator seal here

Email Signature

Contact Info